Outsourcing Essay -- Economics Economy Consumerism Essays

Outsourcing Outsourcing has become a very popular issue, and it has reached an all-time climax. Firms are starting to do this a lot more than than in the previous decade. What is outsourcing? Outsourcing is defined as â€Å"The procuring of services or products, such as the parts used in manufacturing a motor vehicle, from an outside supplier or manufacturer in order to cut costs.† And it has become a big issue in our country. There are thousands of articles and books written on it, and you can attend numerous classes and speeches on the subject. The use of outsourcing is quite simple really†¦ Either pay an American worker $15 an hour, or pay someone in India to do the same job for $2 an hour. There are lots of other advantages and disadvantages to outsourcing but I will address those later in the essay. So what does an average American really know about outsourcing? Most people would say sending our jobs to another country in order to save money isn’t justified. It would cos t a lot of people jobs, which would send them into distress and possibly debt. But that’s not the whole story behind outsourcing. People hear about outsourcing and automatically decide that it is bad for our economy. What about the good things that outsourcing brings to our economy? We are sending jobs to India, their consumers will start making more money, and in return buy more of our goods and services. In this essay I will show you both points of the debate and you can decide for yourself whether or not outsourcing is bad for our country. A firm’s primary objectives are cutting un-necessary costs, reducing overhead, and cutting labor costs. America has one of the highest GDP’s, with the minimum wage law in the US being $5.15 an hour. Most people woul... ...l comes down to the American consumer, and how they view the topic. In the end†¦ the choice is yours. BIBLIOGRAPHY 1. Pew Research Center/Council on Foreign Relations survey conducted by Princeton Survey Research Associates International. July 8-18, 2004. N=1,003 adults nationwide. MoE  ± 3.5. Available at: http://www.pollingreport.com/trade.htm 2. Network Computing online, Online article, available at: http://www.nwc.com/shared/article/printFullArticle.jhtml?articleID=115201900 3. TechWeb online, â€Å"IT salaries are Rising†, online article, available at: http://www.techweb.com/wire/story/TWB20030402S0002 4. Information Week, â€Å"IT salaries Show Upward Trend, Outsourcing Overblown†, TechWeb article written by W. David Gardner, available at: http://www.informationweek.com/story/showArticle.jhtml?articleID=50500043

Synthesis of Diphenylacetylene

Anthony Felix 10/27/11 Che12ALR Synthesis of Diphenylacetylene Observation of Results: 1,2-dibromo-1,2-diphenylethane| 0. 204g| Diphenylacetylene| 0. 087g| Theoretical yield| 0. 107g| Percent yield| 81. 3%| Melting point range of diphenylacetylene| 57- 60Â °C| Average melting point| 58. 5Â °C| Average literature melting point| 60. 0Â °C| Percent error of melting point| 2. 5%| Calculations: Theoretical yield: Limiting reagent (LR) x M. W. (LR) x Mole to Mole ratio x M. W. (product) = Theoretical yield of product. 0. 204g 1, 2-dibromo-1, 2-diphenylethane x (1mol 1, 2-dibromo-1, 2-diphenylethane/340. 5g 1,2-dibromo-1,2-diphenylethane) x (1mol Diphenylacetylene/1mol 1,2-dibromo-1,2-diphenylethane) x (178. 24g Diphenylacetylene/1mol Diphenylacetylene) = 0. 107g Diphenylacetylene Percent yield: Actual yield/ Theoretical yield x 100% = Percent yield (0. 087g Diphenylacetylene/0. 107g Diphenylacetylene) x 100% = 81. 31% Average melting point: (start of melting degree + completion of melti ng degree)/2 = Average melting point Average melting point (59+ 61)/2 = 60Â °C Average literature melting point Percent error: Absolute value (Abs) (actual yield – theoretical yield)/ theoretical x 100% = percent error Abs. 58. 5 – 60)/ 60 x 100 = 2. 5% Scheme of the Reaction (Exp. 12a/12b): Analysis of Results: In this experiment, the compound diphenylacetylene was made by using potassium hydroxide to take the bromine off of the 1, 2-dibromo-1. 2-diphenylethane. Pyridinium bromide perbromide was used rather than Br2 due to it being a volatile and highly corrosive substance. Calculate the theoretical yield which was 0. 107g of diphenylacetylene. Calculate the percent yield of the reaction which was 81. 31%. Calculate the average melting point, so that percent error of the melting point can be produced. The experimental melting point range of diphenylacetylene is 57 – 60Â °C, and the literature value range of diphenylacetylene is 59 – 61Â °C. The averages of each of the melting points respectively are 58. 5Â °C and 60Â °C, so the percent error is 2. 5%. Some error that could have occurred was that some of the product was left in the round bottom and could not be taken out to be dried. The error in the melting point could have occurred from either 1,2-dibromo-1,2-diphenylethane or potassium hydroxide being present in the final crystalline product when the melting point was being tested. Propose Mechanism of Reaction:

Affirmative Action PRO vs. CON Essay

The 108th Congress of the United States brought up the debate of whether to allow public institutions to adopt the Affirmative Action, allowing minorities to have higher opportunities than the majority. Although no specific stand was approached, it clearly shows the growing interest of people on the act of Affirmative Action. I am pro Affirmative Action when dealing with public institutions. However, I believe a private institution should practice equality. Affirmative Action compensates for the past faults and biased treatments toward minorities, provides ample opportunities to unprivileged people who currently can’t be accepted to institutions, and could rid of the biased view many people still have on minorities. Looking back on American history, we can clearly see many prejudiced acts and viewpoints towards the minorities. The most obvious example is with African Americans. Now at present times, Affirmative Action can and will compensate to a degree the hurts and pains minorities suffered. Although people call America the land of opportunity, many people, consisting largely of minorities, never get a chance to succeed. Many colleges screen applicants with a biased standard, calling it tradition. Companies and institutions prevent employees from receiving full privileges, shouting company regulations. Affirmative Action can tear down those obstacles and false standards giving those underprivileged new opportunities. When Asians fluctuated to the United States during the gold rush, many locals responded violently thinking they will take all the jobs there were. Even today, a number of people still hold biased views toward the minorities. It is evident on the existing practices of the Ku Klux Klan. Affirmative Action can change much of those biased views and allow the minorities to be accepted in the eyes of others. Although Affirmative Action should apply to public institutions, equality should be practiced in private institutions. Equal treatments should allow others to participate on making a non-discriminatory system. Equality, not favoritism, should be standards on private institutions. However, on the overall view, I stand pro on Affirmative Action.

Red Bull Marketing Strategy Essay

Q1: Explain how Red Bull has been able to arouse and activate the consumer decision-making process. Initially, Red Bull made consumers realize that they need this kind of energy drink by physiological arousal. For blue-collar in Thai such as taxi and truck drivers, they usually have to combat mental and physical fatigue that are their bodily needs at that moment. Red Bull used and interprets these physiological cues to arouse related needs about energy drinks. After consumers recognized the needs, Red Bull evoked consumers to link energy drinks to their product according to the function and prices. People tend to perceive things they need or want (Schiffman et al., 2014). Thus consumers will remember Red Bull. After success in Thai, Mateschitz refined the Red Bull and created a strong brand image in energy drinks market. They use ambush and compelling advertising to put its brand and cans into audiences’ mind. Visual perception enables people to experience the existence of Red Bull as well as its color, design and function (Padgham & Saunders, 1975). Red Bull became the one of most globally recognized brands that this brand might arouse consumer to purchase. This is what we call product-specific goals. As Red Bull become popular, its products usually are the first choice of energy drinks when people doing pre-purchase search. Because consumers’ purchase decisions are influences by their sociocultural environment, which are all familiar with Red Bull. That’s how Red Bull arouses and activates the consumer decision-making process. Q2: Why do you think Red Bull has been able to be successful in entering the evoked set of consumers? Red Bull does well in market segmentation. Their target market are 18- to 34-year-old males. Because this group has the common needs of energy drinks and does similar purchase decision-making process, Red Bull could satisfy their needs and understand their psychology easily. Red Bull has clear positioning that consumers could separate it from its competitors. By the use of global social media, sponsorship and event ownership strategies (known as ‘ambush advertising’) to create a specific image or perception of product into audiences’ mind which are their target customers (Schiffman et al., 2014). These help consumers develop enduring perceptions about Red Bull  (Batra et al., 2009). Red Bull has strong brand personality to make customers remember it and separate it from its competitors. Red Bull’s brand image is a red bull with the blue cans. The design is unique and link to the brand name and its product. All these factors create a image of Red Bull to customers. As consumers subconsciously exercise selectivity about which aspects of the environment they perceive (Schiffman et al., 2014), Red Bull could enter the evoked set of consumers as long as it could catch customers’ insights. Besides the unique brand, Red Bull handing out free samples of the product and sales teams driving Minis with a Red Bull can strapped on top of the car. These actions catch consumers’ insight and attract them to purchase. All these elements make Red Bull are able to be successful in entering the evoked set of consumers. Q3: What could influence a consumer to stop purchasing Red Bull? If consumers do not notice products, they will not be able to purchase them (Jansson-Boyd, 2010). However, in this case, Red Bull is a well-known brand. Therefore this is not an ideal method. If the value of the product cannot match customers’ expectation, consumers might stop purchasing Red Bull even though this is a famous brand. In a marketing context, people tend to perceive products and product attributes according to their own expectations (Schiffman et al., 2014). Different customers have different expectations. If some consumers’ expectations are too high and Red Bull cannot satisfy their needs, those customers will feel disappointed and stop purchasing next time. For example, if a customer do not like sweet drink but Red Bull is sweet, then this customer might stop purchasing it. Consumers’ experiences could influence their decision making because it links to consumers’ perceptions. A previous experience to the stimulus is an important element to form a perceptual pattern that will subsequently be stored in memory (Jansson-Boyd, 2010). If consumers have a terrible experience with Red Bull’s product, they might avoid purchasing it automatically next time. Another element could influence a consumer to stop purchasing Red Bull is the compelling advertisements. Although compelling advertisements could help Red Bull arouse consumers and influence consumer decision-making, sometimes consumers might choose to ignore it because it is lousy. That is perceptual defence. Q4: From a consumer decision-making perspective, how has Red Bull been successful in maintaining brand loyalty in the energy drink market? First of all Red Bull’s product must be ‘good’ to make customers remember and trust it. That is not only the quality of product is good but also consumers believed the product is good. Individuals make decisions and take actions based on what they perceive to be reality (Schiffman et al., 2014). Thus Red Bull makes its products satisfy consumers’ perceive value according to using compelling advertisements and unique package. Customers have many chances to notice Red Bull in their life such as TV advertisements, the Red Bull mini cars and the logo of Red Bull appeared in the match. Especially when consumers notice that a famous people drink Red Bull, most customers will perceive that Red Bull is good. Consumers may rely more on the image conveyed by the brand than its actual attributes (Schiffman et al., 2014). All these compelling advertisements and the unique package help Red Bull to create an image that Red Bull is good and worth to buy it to customers. Thus when consumers want to purchase energy drink, Red Bull is the first thing that comes to their minds. The other important element to make customers loyalty is the price. For most consumers, price represents quality and value. Generally, customers believe that the higher the price the better the quality. Red Bull is three to sic times more expensive than Coca-Cola and is usually the highest-priced energy drink in the market. Inevitably, consumers perceive that the quality of Red Bull is the best in energy drinks. Customers look for value when buying (Dodds, 2003). Red Bull create the value to satisfy consumers’ need, thus it make customers loyalty in its products. References Batra, S. K., Kazmi, S. H. H. and Batra, S. K. (2009). Consumer Behaviour-2nd. New Delhi: Excel Books India. Dodds, B. (2003). Managing Customer Value: Essentials of Product Quality, Customer Service, and Price Decisions. Colorado: University Press of America. Jansson-Boyd, C. V. (2010). Consumer Psychology. England: McGraw-Hill International. Schiffman, L. G., O’Cass, A., Paladino, A., Carlson, J. (2014). Consumer Behaviour. Australia: Pearson Australia Group Pty Ltd.

The Great Depression Assignment Example | Topics and Well Written Essays - 500 words

The Great Depression - Assignment Example This led to an increase in inventories while agricultural income remained relatively low. Federal regulations on the US businesses contributed to the Great Depression. This is especially because taxes laws were made favorable to large corporations. Macroeconomic policies never existed, and there was the absence of fiscal and monetary policies. Laissez-faire and hands off government were the watchwords used by the leaders. The Great Depression ended when the Federal Government of the United States imposed rationing, recruited around 6 million defense workers who included African Americans and women, ran massive deficits in order to fight World War II and drafted 6 million soldiers. Deficit spending, inflating the supply of money and the new deal of the federal government also cured the Great Depression. World War II also cured the Great Depression. The Great Depression ended in December 1941 at the same time when the World War II began. The economy had  been expanding since 1938, just less than three years before the country’s entry into the Second World War and the economy stopped expanding in 1945 before the war ended. During the war, the economy of US was a huge arsenal which led to the deterioration of the consumers well being. However, after the war, a genuine prosperity returned in the economy for the first time since 1929 making the war a cure of the Great Depression. Hebert Hoover was blamed for the Great Depression as he was not involved in the stock market issue. The depression affected him so much that he had to give much that he had to pull out his money from the stock market. He did not give government aids to the people for fear of inflating the budget of the Federal government and was forced to break off from the laissez-faire policy which was used to deal with depressions and recessions in the country. He was forced to spend more of the country’s income to help in economy rebound like the construction of the

Stages of the consumer decision process Essay Example | Topics and Well Written Essays - 3000 words

Stages of the consumer decision process - Essay Example Every business wants to build new consumers and retain the old ones (Chen, 2009). However, these consumers are of negligible value if they do not bring in the desired results in terms of sales for the business. It is important that the consumer decision process is looked upon at from all sides before reaching a consensus as to how marketing and sales domains shall be managed within the business. If the consumer decision process is easy to undertake and the sales are coming in, perhaps there is reason why this consumer decision process has been a successful one over a period of time. On the flip side, there could be a number of survival issues for the business. This paper discusses how the consumer decision process is managed within the tourism industry from a supply perspective. The 5 stages of the consumer decision process involve the recognition of the need, the information search, the evaluation, the eventual decision to purchase and lastly the post-purchase evaluation. These 5 st ages essentially dictate how well the consumer decision process has been reached upon and the kind of success that a consumer has within his ranks to make sure that he buys the intended product or service (Hudson, 2010). Within the domains of the tourism industry which is a combination of both products and services, the need is to understand how well the consumer decision process has been applied. It will then enact ways to reach out to consumers who are more prone to make that much needed purchase which will benefit the business under the ranks of the tourism industry. This is an important aspect and one that requires significance from the people who undertake these businesses in the first place. It gives them an idea as to where they are going wrong and what corrective measures they need to take in order to bring sanity within the realms of the tourism industry (Betsch, 2004). The consumer decision process does not come about without hard work and thought. The consideration that g oes into its making is something that leaves many astounded since sometimes consumers take a life time to make that vital purchase while at others the whole process is often completed way too quickly. These 5 stages are fundamentally hierarchical because these highlight how strongly the consumer decision process takes place and that too within a sequential feel. The hierarchy comes about in the form of following each one of these stages. One cannot skip any stage and move on to the next one. It has to follow a set line in order to successfully complete the consumer decision process. The sale process of the business will only culminate when all these stages are amicably given the significance that these richly require. Focusing specifically on the tourism industry, it is important to comprehend the amount of energy a business dedicates towards attracting that vital consumer. This means that these consumers form the core basis of the business and without them the tourism industry woul d suffer on a number of different counts (Ekstrom, 2006). The understanding must be derived from the fact that the entire tourism regime shapes up due to the undertakings of the consumers and if the latter do not show any interest, it would be difficult to sustain this industry in essence. The

Planning and Time Management Case Study Example | Topics and Well Written Essays - 1250 words

Planning and Time Management - Case Study Example The main idea of this research paper is to discuss the points of effective management. Management is the process of planning, organising, leading and controlling all phases of business operation in order to achieve the objectives of that organisation. Effective management invariably results in business success, while ineffective management often results in business failure. Using the POLC Model of Management, the key components namely planning, organizing, leading and controlling involves the use of different skills. (Burns, 1978) Carl Robbins was assigned to arrange and prepare the orientation for the new hires. In the context of the case, Robbins is the manager for the task. Planning is an intellectually demanding process, because it requires deliberate courses of action where decisions are based on purpose, knowledge and considerable degree of estimates. Planning minimizes costs. Its emphasis is on efficient and effective operations and consistency of procedures and methods. (Burns, 1978) Organizing includes the skills of self- managing and team work thus time is considered as an essential factor. The word organization refers to the structure or a network of relationships among individuals interacting with one another. Organizing as a tool is an end in itself but a means of achieving the objectives of the organization. Organizing is basically grouping of activities and defining the roles of the participants with appropriate authority and proper coordination in the organizational structure. (Morgenstern, 1998). Organizing, in its essence, relates to the identification and classification of required activities, the grouping of activities necessary to attain objectives, the assignment of each grouping to a manager without the authority necessary to direct and supervise it, and the provision for coordination horizontally and vertically in the organizational structure. Leading needs the use of people skills, complex problem solving, and ethical and high personal standards. Leadership is the art or process of influencing people so that they will strive willingly and enthusiastically toward the achievement of group goals. It does not mean only willingness to work but also willingness to work with zeal and confidence. Leadership is the influential increment over and above mechanical compliance with the routing directives of the organization. This means that an organizational role may encompass different objectives, but become non-personal so that in order to become effective, a personal touch must be in it. (Burns, 1978) Managerial leadership is the process of directing and influencing task-related activities of group members. Leadership involves the most vital resources of the organization- the people. Power distribution between leaders and group members is