Harley Davidson Essay -- Business Management Essays

Harley DavidsonThis report examines the Harley-Davidson phenomenon. From near bankruptcy to double-digit increment every year, Harley-Davidson has something working for them. That something is called strategic planning and development. With the growing global economy, companies ar looking for ways to improve their market sh atomic number 18. Many excellent firms earn learned how to beat their competitors through the implementation of new management, marketing, and/or manufacturing techniques. Harley-Davidson is mavin of those excellent companies whom has challenged traditional ideas. This report will identify those strategies that have worked and brought the ships company and its shareholders success each year.Today, Harley-Davidson Inc., an employer of 8,100 workers, consists of Harley-Davidson Motor conjunction based in Milwaukee and Eagelmark fiscal Services Inc. based in Chicago, Illinois. These are strategic business units are they are managed separately based on the funda mental differences in their operations, products and services. In addition, there are nearly 1,500 dealerships worldwide. Harleys commitment toward continuous proceeds is exemplified in the supplemental financial statements, Appendix section.Harleys strategic impersonal is to continue to provide, safe, high technology heavyweight bikes and keep customer expiation at high levels. This quality vision more than doubled Harley-Davidsons market share and increased its brand loyalty.Harley-Davidsons products include motorcycles, split & accessories along with financing services. Three main geographic markets comprise the people of motorcycle sales North America, Asia and Europe. Harley-Davidsons customers are comprised of both manly and female with the female segment the fastest growing market at 5% yearly. Expansion into the European and especially Asian markets will be forthcoming. These new market opportunities will require new designs that are lighter, easier to use, agreeable and stylish. bicycles are no longer thought of just a mode of transportation. The Harley-Davidson motorcycle welcomes you into a family, a culture of the free and willing sprit. upcoming threats to prepare for include the increase in European trade tariffs on well-known brands such as named, Harley-Davidson. Production plant expansion should rationalize the wait time for manufacturing new bikes. This has be... ... at the Companys Tomahawk, Wisconsin facility and a 165,000 public square foot addition to the Companys Product Development Center in Wauwatosa, Wisconsin. The Company completed the Tomahawk expansion in the third quarter of 2002, alone will continue to invest capital related to the remaining projects during the ordinal quarter of 2002 and into 2003.BIBIOGRAPHYHenshaw P., Kerr I. (2001) The Encyclopedia of the Harley-Davidson. USATeerlink, R (2000) More Than a Motorcycle The Leadership Journey at Harley-Davidson. Harvard pipeline Review.Harley-Davidson Inc. Annual R eportsBusiness hebdomad articlesNovember 17, 2000 Harley is Riding High on the HogNovember 16, 2002 Corporate Scoreboard-Third Quarter 2002Business 2.0 articlesDec 2002/Jan 2003 How Harley Revived Online SalesPDBPR articlesMarch 1999 Harley Davidson Weds Metrics to High-Performance encounter Organization to Promote Launch ReadinessB.C. Intell & Tech articlesOctober 11, 1998 The Trademark Registrability of the Harley-Davidson bunce a Multimedia AnalysisIIA Enterprise Risk Management assemblage 2002 November 2002, Volume 29, number 11Hoovers OnlineDunn & Bradstreet Online