Analyse a company and introduce a new product Essay

Analyse a high society and introduce a new product - Essay ExampleThe external environmental factors or the macro factors include refractory factors such as the Political, Economic, Social, Technological, Legal and Environmental factors (Porter, 2008, p.221). Ford should pay close attention to these factors while formulating crinkle in domestic as well as foreign countries. The company is likely to adopt focussed target merchandise strategy by targeting the 21-50 age group people having middle to income living in the urban cities. Introduction A marketing plan is a significant part of an overall business plan. A well organize marketing strategy is the base of a well-written marketing plan (Westwood, 2002, p.3). A marketing plan includes a list of several actions. Without a sound strategic establishment marketing plan is ineffective. A good marketing plan is important in business as it helps to authorisation the overall business and helps the business to steer towards profit. T he purpose of a marketing plan is to set the care for a business in order to promote it. Moreover, a well-written marketing plan helps to build a customer base and determine opportunities in order to make profit (Csb, 2011, p.63). Ford Motor phoner is an American multinational automaker headquartered in Dearborn. The organization was founded in the year 1903. The organization used to address commercial vehicles and locomotes under the brand name of Ford and luxury cars under the brand name Lincoln. Employee saturation of this organization is more than 164,000. The aim and objective of Ford motor company is to sell automobiles and make the customers satisfied. Moreover, they incline to make profit for all the stakeholders. Therefore, they can provide jobs for thousands of workers. Qualified and standard young and middle hoary people are the significant eligible customers of Ford motor company. It is worlds third largest automobile company operating in US, Europe and the countr ies of Asia Pacific. Mission tale Mission statement of a company contains the aims and value of an organization. The mission statement of Ford Motor Company is that the organization is a global and various(a) family with a pompous heritage. The organization has passionately committed to offering outstanding goods and services (Ford, 2013, p.1). financial Statement A fiscal statement is a recognized record of financial activities of a business. For an organization or business enterprise, all the appropriate financial information is used to present in a structured formulation in order to make people easily understand are called as financial statement (Palepu, 2007, p.6). A financial statement offers different kind of financial information to the investors and creditors. It helps them to evaluate the financial stability and performance of an organization. Ford Motor Company has reported a pre-tax profit of 1.7 billion US dollar in 2012. In 2012 the sales of Ford Motor Company went up by 7% comparing to the year 2011. Total 1.14 million vehicles have been sold. The US sales number in 2012 was 2,250,165 (Finance, 2013, p.1). The Financial Statement for Ford Motor Company in the year 2012 has been highlighted below. Income Statement (Finance, 2013,