Burton Snowboards Essay Example for Free

Burton Snowboards tasteBurton create utility for citizenry who would like to enjoy a different type of activity in the snowing environment Form utility Burton took the idea of building the snowboard from snurfer which use to be received as a toy modify its concept to create a snowboard that potentiometer be perceived as a wintertime sport activity. Time utility Burtons snowboards yields are available for people who enjoy snowboarding during the winter and snowing season which are suitable for snowboarding in locomote mountains. Place utility Burton made alliance with ski re shed light ons to provide he snowboarding activity in ski mountains when the customers want to try different kind of winter sport. Ownership utility Burton snowboard sells snowboard for the customers who like snowboarding activity around the world through a network of 3000 dealers sells the product. How crapper event marketing help Burton expand the customer base for its products?Burton conducts eve nt marketing to allow people to try out the products for free this will give the people to have an actual experience of the product and the activity that stays in the peoples memory, also the old customers sack up be invited and can give testimonies for the people most the product this is a good way to deliver the message most the product and increase the awareness as well. Burton runs roughly 400 demos around the word, these demos can maximize the earreach involvement and interaction, so people remember and recall the product later at the time of buying. notify additional ways Burton snowboards marketers can use the Internet to more effectively build relationships and market their products? Burton snowboard can use the email newsletters to communicate with the existent customer and interested customers as well. It helps to provide an update around the companys events and new products introduced. Customers will be kept updated about the company occasionally about the latest ne ws, announcements or promotions.Blog is a great tool to provide two ways communication theory with the customers and people that share similar interests Burton can recruit bloggers to write blogs about the events and products or any articles about the industry, and let the people response to them and share their ideas and inquiries. Burtons can join famous social network such(prenominal) as Facebook and twitter and allow many fans to join them this will enable burtons to update their fans about the event, offers, products, function and discuss related matters between fans.Relationship marketing is key to Burtons success. Suggest two or three steps that the firm should be consider taking during the next five years to push nurture its relationships with the consumers and ski resorts? Burtons should take advantage of the best technology to easily keep track of disdain partners and customers preferences this will help to identify key sales processes and provide ideas about the mark eting plans for the existent customers and partners.Burtons should localize in its employees, training them to develop their interpersonal skills to deal with practical details of customers and their ability to handle complains and problems in order to exceed customer expectations about the services quality presented. Burtons can provide some sort of loyalty program for the existent customers to reward and motivate them to deal more with the company this will enhance their relationship with the company and retain them at a lower cost of marketing.