Marketing Essay Questions

Question 1 :Discuss strategies for building lasting node traffichips . why do you think a business should bring on such a high prise on this schemeAccording to Kotler and Armstrong (2006 , customer dealingship management is the ov geological erall process of building and maintaining nonrecreational customer relationships by delivering quality customer values and delight . Customers do not objectively react to the intersections in their reaping values rather as perceived values . This potence that the companies should focus on how to make the life of their customers better preferably of just harping on the pricy features of their harvest-times . Customer propitiation is excessively a very important issue which the companies should tackle . The customers felicity is measured relative to both the product s percei ved value and meeting the buyer s expectations . The strategies that cab be used quiver be developing basic relationships e .g making previse calls for individual buyers . For bulk buyer , the company can shoot into partnership programs . A novel way of maintaining such relations is the frequency trade which is now used by many major service providers like the reward points in recognition cards frequent-flier programs by airlines etcCompanies in play days atomic number 18 realizing the importance of their customers and more than that need to be in their good books so that the customer makes repeated purchases . In the relations are very well maintained subtle deterioration in quality or service is besides seen to be occasionally tolerated by the customersQuestion2 :Describe the five selling management orientations . In your opinion , which orientation places the most wildness on the consumer Why ? Which orientation places the least emphasis on the consumer ? WhyM askarenhas (2007 , gives the five marketing ! management s orientations asProduction Concept - This ideal was confront in the 1850s . hither , the consumers prefer products that are widely procurable and inexpensive and the choose exceeds generate . The aim is to high deed efficiency at the lowest cost and hence lumber the competitor .

The products are distributed by mass-distribution and there is poor or no customer serviceProduct Concept - This concept was present in the early mid-nineties , when the consumers started preferring products with best quality , performance and advanced features . The demand appease exceeded the try though the production strategy was to produce superior quality of products . All the pricing , packaging and distribution impart aimed to highlight qualitySelling Concept - This concept was present in the 1945s , when the supply started exceeding the demand . TO counter this , the companies resorted to vulturous selling . This era saw predatory pricing strategies and a focus to drop off the factory inventories . The distribution was once again mass-orientedMarketing Concept - This concept was present in the 1960s when the supply far exceeded the demand . hither , the companies started to create an awareness of the product among consumers to prompt them to buy from them . The prices were incorporate and there were major discounts and funds for bulk or combination productsSocial Marketing Concept - This is the concept which started out in the 2000 . The companies focused on the...If you want to overprotect a full essay, dress it on our website: OrderCustomPa per.com

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