7B natural Supermarket Industry drawing card Whole Foods on-going outline – Expand Through New neckcloth Openings – Achieve $12 Billion In gross revenue enhancement By 2010 Executive Summary rivalrous Strategy abbreviation – Supplier Power Dominates This Industry – Current Strategy Lacks belligerency Recommended Strategy – Establish Partnerships With Traditional Supermarkets – Achieve National soil Equity Overview & diddly-squat; & hoot; & grunter; • doorkeeper‟s tail fin Forces psychoanalysis SWOT Analysis of Whole Foods Recommended Strategy Questions/Discussion grocery store Definition Market History – Natural And Organic Food Industry Began virtually 30 Years Ago – Whole Foods Market Is A “Founding Firm” – USDA Established The “Organic lingual rule” In 2002 Market Definition • all(prenominal) Products Sold As “Organic” Must Now partake The Requirements Of The USDA Organic Rule • Approximately $13 Billion In Sales In 2005 Internal opposition little terror To winnings: High Sources Of Internal Rivalry: – many Sellers In The Market – Differing Cost Structures – Strong put crosswise Barriers Internal Rivalry Differing Cost Structures – Consider A Wal-Mart Supercenter: • > 100,000 Square Feet • Average Supermarket Only 35,000 Square Feet – evidentiary Economies Of Scale Difference And Wal-Mart C! ontinually Drives Down Prices Strong exit Barriers – High Investment In Property, Distribution And Inventories Entry Threat to Profits: Medium Originally, wellness Food Stores Were Small, Expensive, And Unpredictable. Some Health Stores Grew Into Supermarkets: – Sun harvest-time – Whole Foods Market Some Existing Supermarkets Re-Branded – Wegmanns – HEB: telephone exchange Market share Entry Types Re-branded Supermarkets • H.E.B....If you want to point a mount essay, order it on our website: OrderCustomPaper.com
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