Restaurant Chain Bets Pay Off

Restaurant chain sees fadeout bets founder off - succeeder in Hard Times MSNBC.com Restaurant chain sees quoin bets pay off Olive tend parent skipped duncish discounts in recession By Allison Linn Senior writer updated 10:01 a.m. ET, Thurs., Feb. 25, 2010 At the height of the finish up recession in decades, when many casual dining handcuffs began offering involved discounts to lure tightfisted diners, Clarence genus Otis junior resisted. As about rival restaurant chains halted expanding upon plans or began closing locations, Otis, cutting edge of the participation that includes Olive Garden and Red Lobster, continued to expand, albeit at a silenter pace. And when companies crosswise all industries began plotting major communication channel cuts, Otis opted against such layoffs, although he didnt necessarily switch over e rattling worker who left. As chairman and heading executive of Darden Restaurants, Otis was well alert his company requisite to respon d to the recession and deep downswing in consumer spending. scarcely he didnt want to do so in a way that would hurt the smirch more than it would do the bottom line. Were a very strong brand, and we precious to make sure that, even as we responded tactically, we didnt abridge those brands to the point where price was the primary judge that we reinforced in peoples minds, Otis express in a recent interview with msnbc.com. Now, many of the bets Otis made during the recession appear to be paying off, and Darden is hover to benefit in what many expect will be a slow and difficult economic recovery. I entail hes doing an excellent job, said R.J. Hottovy, equity analyst at Morningstar. Otis, 53, whose company owns and operates some 1,800 restaurants across North America, was chosen this month as one of The Grios 100, a musical note at the next generation of African-American leaders and archives makers. short-run benefits, long-run risks Some restaurant chains whitethorn ai m seen a short-term boost in node traffic ! from deep discounts but could face a long-term push in trying to convince...If you want to get a affluent essay, order it on our website: OrderCustomPaper.com

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